Scalable Sales Partnerships for all Businesses

Scalable Sales Partnerships for all Businesses

Sales Strategy

At Chameleon Group, we recognize that sales strategies vary significantly between companies. We also recognize that an individual company’s business model and sales strategy can change over time. For this reason, we develop scalable sales partnerships that fit the sales needs of all businesses.

Larger companies who pursue sales on all fronts may take advantage of our market research or sales cycle management services. Other companies may be highly promotional in nature, and they’ll have us maintain their ever-expanding lists and databases. Whether you’re looking to open the door to qualified leads, develop your sales opportunities, build a technical response generation program, or rejuvenate your sales funnel, the experienced professionals at Chameleon Group can help you.

Extending your sales force

At Chameleon, we see ourselves as an extension of your sales team. Our goal is to add value to your company by delivering a pipeline of qualified prospects. Scalable sales partnerships with Chameleon enable businesses to reach the right prospects with the right message, using the right sales process at the right time.

Effective sales solutions that meet you where you are

Chameleon’s focus is on which sales efforts are most important for where you are in your stage of business. Through our comprehensive tracking, we show you where and how your business is growing, and help you determine the best sales strategy for maximizing your ROI.

scalable sales partnerships

Scalable sales partnerships that adapt to your business needs

Other sales partners typically package their campaigns in a box, like a “canned opportunity” for businesses to purchase. What makes Chameleon special is right in our name:  adaptability. We pride ourselves on customizing our expertise to meet your sales needs. As your business grows, your needs change. We adapt effectively to continue adding value to your company. Contact us today. We’re happy to answer your questions!

Advantages of Call Center Outsourcing

Advantages of Call Center Outsourcing

Call Center Response Services

In this week’s blog post, we discuss the many advantages of call center outsourcing.

“As the sole owner and operator of my business, I’m out working five or six days a week. I also have to be able to answer my phone and email inquiries whenever they come in; it could mean new business. If I don’t respond, they’ll call my competitor. I can’t work and field phone calls all day…what should I do?”

This scenario is one we encounter a lot at Chameleon Group, and it’s not just for sole proprietor businesses. This problem scales all the way up to large companies with multiple employees. Our solution? Call center outsourcing.

Advantages of Call Center Outsourcing

1.) Providing appropriate responses to different modes of inquiry.

Business owners are constantly putting out their contact information in any form they can. They’re not picky about how people reach them, as long as it means new business. With these different modes of inquiry, some require immediate action to retain the sale, and others do not.

Rather than just taking a message so the prospect doesn’t get a voicemail, we follow through and take actionable steps within each mode of contact. We determine the serious inquiries from the information seekers, following each to its conclusion.

2.) Identifying where your primary opportunities are coming from.

If you’re spending marketing dollars on direct mail or online ads that lead prospects to fill out a web form, our response center can determine where the majority of your inquiries come from.

We track and measure all data from inbound inquiries so you can see which methods are most effective. Maybe most of your leads are from web forms; you might consider running ads to boost your website traffic. Or, your email marketing campaigns might be the most effective. Through careful fielding and data collection, our response center services add value to your marketing while also booking your appointments.

3.) Responding to all inquiries in a timely manner.

It’s been proven that quicker response times lead to higher levels of sales. In fact, it’s become common knowledge that the sale frequently goes to the first person who responds.

call center outsourcing

Call Center Outsourcing with Chameleon Group

At Chameleon Group, we’re interested in adding value to your company. We don’t just provide services, we invest our expertise in your success on a broad scale. Contact us today to see how our Call Center Services can benefit your business. We’d love to hear from you!

How Does Chameleon Group Save Me Money?

How Does Chameleon Group Save Me Money?


As a complete sales partner, our efforts at Chameleon Group save you money in terms of improving the fluidity of your sales process. By eliminating unsuccessful elements of your sales system, your sales dollars go farther and bring about a stronger ROI.

As we manage your sales efforts, whether that’s through database cleansing, inbound marketing, direct sales, or telemarketing, we watch the metrics. Every day of every campaign we perform for your company is tracked. This helps us assess what’s working and adjust our efforts over time.

Measuring Sales Results

The most important part of the process is knowing what measure, when to measure it, and how to interpret those measurements to bring about the greatest success. When companies attempt to comprehensively track their sales efforts in-house, they often aren’t aware of which factors are bringing about what results. At Chameleon Group, this type of support and analysis is our specialty.

One example of our process is seen in backwards planning. We look at the desired outcome of a particular campaign, then we backtrack to determine the steps to take in order to arrive there. We look at the recurring actions that are required, and as we implement the sales efforts, we assess the data and adjust our efforts accordingly.

Effective Sales Strategy

Our evaluation process allows for a level of highly tuned, effective sales strategy that often cannot be accomplished in-house. Rather than pursuing a trial-and-error approach to a sales campaign, Chameleon Group provides cost-effective services that save you money and bring real results. Contact us today to learn more!

Why is Having a Clean List Important?

Why is Having a Clean List Important?

Database & List Solutions News

This question is an important one, and it’s one that many business owners or DIY marketers don’t usually ask.

The reason many don’t think about the cleanliness of their list is because they’re under the impression that the more contacts you have, the better. Oftentimes, clients have thousands of people in their databases, with minimal information that hasn’t been updated in years. They send mass marketing campaigns to these contacts, and all their energy goes into the campaigns, rather than the targets.

Time passes, and their databases become less and less accurate. Soon enough, their marketing efforts produce a lower ROI. They invest in alternate or better marketing methods. Time, energy, and money are all at work to improve their marketing and sales success, but the ultimate issue is that without a clean list, their messaging is falling on deaf ears.

Contact Lists are a Sales Asset

Think about this: would your company send out a hundred sales people to post up on street corners waiting for people to come to them? This would be an ineffective way of communicating the value of your company to others, because strangers on the street have no connection to the sales person. The same is true of databases.

If your contacts are empty faces in a crowd, rather than targeted, relevant contacts, you’re wasting your sales and marketing energy.

Chameleon Keeps Your Lists Clean

We approach your database with the desired outcome in mind—connectivity with a valuable contact, and an action on their part. That might be opening your email, visiting a link, or contacting your organization. Through our extensive list cleansing process, we help you achieve the most accurate and valuable list possible. Don’t let your sales efforts go to waste! The first step is understanding the value of a thorough and clean list. Contact us to start your free trial.

Outsourcing Sales Calls: How Does it Work?

Outsourcing Sales Calls: How Does it Work?

Sales Strategy

One question we often hear is, “How can Chameleon know my products and services well enough to sell them through telemarketing?”

To answer this, we need to identify the purpose of telemarketing. It’s called by many different names: cold calling, prospecting, sales calling. What’s important to understand is that an initial, blind phone call is often not going to become a sale over the phone. The purpose of sales calls it to connect with a valuable prospect, maintain the relationship, and set an appointment with an internal sales representative.

Experts at Buyer Profiling

At Chameleon Group, we’re experts at getting the right person on the phone. Outsourcing sales calls saves your organization time, since your sales efforts are better spent making personal connections, networking, and closing deals. Through our sales calls, we communicate the value of your products and services to the people who will truly benefit from them.

We don’t pose as subject matter experts; we’re experts at connecting qualified prospects with your sales force.

An Extension of Your Sales Force

At Chameleon, we have a deep understanding of your value proposition; we identify the needs and expectations of your target demographics, and we “sell” an appointment with your organization, leading to the closing of a sale.

There are many benefits to outsourcing sales calls with Chameleon, and one of them is freeing up your highly trained sales team to pursue avenues besides cold calling. Our telemarketing services provide your sales force with vetted, qualified prospects. We have the systems and management in place to handle this entire process, which ultimately leads to a higher rate of closing. Reach out today to learn more!

List Cleaning vs. List Enhancement

List Cleaning vs. List Enhancement

Database & List Solutions

First and foremost, let’s define a list. For businesses, a list usually involves client or prospect contact information. It includes names, emails, phone numbers, and perhaps some information about the contact. At a more basic level, a list is a collection of data that fills certain fields.

The List Cleaning Process

When we clean a list for a client at Chameleon, we determine whether or not any given point of data is accurate or inaccurate. This could be a contact’s phone number, address, or any other bit of information. We analyze, we investigate, and we remove incorrect information. The result is an accurate, often slimmed-down contact list.

The List Augmenting Process

Augmenting or improving a list is adding value to that particular list. At Chameleon Group, we provide both list cleaning and list enhancement services. Let’s look more closely with some examples.

Cleaning a list is like crossing out a number in a phone book because the company is no longer in business.

Enhancing a list would involve calling the company. We might discover that it’s been purchased by another company. Then we’d gather information on that parent company, gathering their new location, number, and range of services.

Depending on how comprehensive the list is, we investigate further and gather details like the contact information of the new CEO, or maybe the director of manufacturing. The enhanced list would include their direct lines, direct email addresses, and more.

List Enhancement Benefits Every Business

When we augment or enhance a list, we turn fields of data into actionable information. Most companies buy contact lists and add them to their database until they have a massive, messy situation.

With list cleaning, we help you eliminate your wasted efforts by giving you only accurate contact information. Your list becomes sleeker and keeps all the relevant, accurate information.

With list enhancement, we track down the contacts that have “fallen off the map,” updating their information in your database. The result is a more accurate and up-to-date database.

Many companies waste time and energy marketing themselves to contacts who will never even receive their messages or materials. It truly pays to have an accurate list, and Chameleon Group can help you get one. We develop, clean, enhance, and maintain your lists so your efforts are as effective as possible. Get in touch with us today and start your free trial!


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Competitive Advantages of Outsourcing Inside Sales

Competitive Advantages of Outsourcing Inside Sales

Sales Strategy

No matter what industry you’re in, in today’s competitive market, whoever closes the sale the fastest wins. Yet, by the time many companies are able to set up their inside sales team, their competitors have crossed the finish line and are gearing up for the next race.  For this reason, many businesses are considering the competitive advantages of outsourcing inside sales.

Challenges of Developing an Inside Sales Team

Developing a successful inside sales team requires a considerable investment of time, money, and other resources. Many companies simply don’t have the bandwidth to manage what’s involved, including:

  • Recruiting, hiring, and training staff
  • Setting up office space
  • Purchasing equipment
  • Establishing a CRM system
  • Implementing a sales analysis, tracking, and reporting system

Competitive Advantages of Outsourcing Inside Sales

There are many competitive advantages of outsourcing inside sales, including:

  • Shorter setup time
  • Decreased equipment and facility costs
  • Easy expansion or reduction in staff
  • Faster time-to-market for new products or services
  • Ability to respond to fluctuating markets and sudden product changes
  • Decreased sales cycle times
  • Increased revenues

competitive advantages of outsourcing inside sales

Help with Outsourcing Inside Sales

Building a successful inside sales team requires considerable time and resources, something many businesses do not have. Chameleon Group can give you the inside sales support you need to reach your business development goals and take your company to the next level. Contact us today to learn about the competitive advantages of outsourcing inside sales.

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Finding New Customers and Increasing Sales in 2017

Finding New Customers and Increasing Sales in 2017

Business Development Lead Acquisition

Within a short amount of time, we’ll all be ringing in the new year, and hopefully, feeling a sense of optimism as we look toward our business development goals for 2017. But before you break out the champagne and confetti, be sure to do some thinking about what resources you’ll need for finding new customers and increasing sales in 2017.

Finding New Customers

A core part of any sales or business development plan is lead generation, or the process of finding qualified leads that have the potential to become customers. Getting this system into place takes money and, equally important, time. To establish a successful lead generation system, you’ll need:

  • Experienced staff
  • Training and support
  • Database, phone, and computer systems

You Don’t Have to Go at it Alone

Most businesses lack the expertise, resources, and time required to take their sales to the next level and find themselves spinning their wheels in their lead generation efforts. The experts at Chameleon Group are here to help you move from just spinning your wheels to being the first out of the gate. By expertly identifying the most qualified, buy-ready opportunities in your market, we’ll help you surpass your competition and bring your revenue to the next level.

Jump-start Your 2017 Sales

The sooner you develop a successful lead generation system, the sooner you can devote your time to bringing in new sales, and focusing on other critical areas of your business, like customer retention and long-term customer relationships. Here at Chameleon Group, we have a proven track record for helping businesses quickly develop the customized lead generation systems they need to succeed. In fact, most of our clients are up and running within 30 days.

Outsourced Lead Generation

Whether you’re a new start-up company or an established global corporation, the experts at Chameleon Group are here to help you focus on your lead generation efforts and eliminate the time and expenses related to hiring, training, management, benefits, and equipment. Contact us today to learn how we can help you in finding new customers and increasing sales in 2017.


Global Inside Sales for High-Tech

Global Inside Sales for High-Tech


At Chameleon Group, we applaud innovation. We appreciate opportunities to work alongside technology firms around the world as their inside sales experts. Whether your organization is a software developer or a technology firm, Chameleon’s adaptable sales force uses expansive technology to reach and grow your clientele.

Chameleon’s Global Inside Sales & High Tech

  • Chameleon Group has been working alongside 3D Systems since 2010, wielding our inside sales expertise to enhance their reach.
  • Chameleon has provided event fulfillment for high-tech webinars and live events across the US and the UK. During a period of study, we registered over 4,738 attendees for various events on behalf of our global clients.
  • In another study, our representatives generated over 400 hot leads from inbound and outbound sales calls for high-tech firms.
  • Our inside sales reps become subject matter experts in your organization’s products. Since January of 2015, we have fielded and distributed information for over 2,000 inbound calls specifically for global high-tech companies.

Chameleon Inside Sales Global Capabilities

Chameleon Group’s North America Call Center employs over 50 full time agents. We leverage more than 70 additional agents in Sophia, Bulgaria (Eastern Europe), and Singapore. Our combined sales force speaks more than 25 native languages, allowing for nuanced and expansive sales coverage around the world.

Chameleon Group employs highly trained B2B Technology Agents, and we have extensive experience working with the vendor/business partner community for long term or project based sales efforts. Contact Chameleon Group today, and expand your reach globally!

Flexible Sales Technology for Business in the USA

Flexible Sales Technology for Business in the USA


In a world that’s become less and less interpersonal, with more automated sales and service systems, Chameleon Group strives to create a personable, trustworthy relationships between your sales team and the customers you are looking to serve. With a variety of services offered, Chameleon Group is fully customizable and flexible in order to meet your needs. Chameleon Group offers a variety of customized flexible sales, inbound and outbound telemarketing, and e-commerce services for multi-channel environments. We meet even the most sophisticated customer contact requirements!

Being flexible gives your business a step up against other companies by reaching customers through multiple channels of communication. Chameleon Group offers the flexibility and individual attention that your customers desire.

Chameleon Group & High Tech Companies

Chameleon Group works extensively with high tech companies, meeting and exceeding their needs through. Here are some of the high-tech firms that have benefited from our inside sales services:

  • SolidWorks

  • 3d Systems

  • Alcatel-Lucent

  • Dell

  • Avaya

  • Sonexis

  • Nokia

  • Frontier

  • UniBank

  • Dassault Systems

  • Cox

  • Allot Communications

Flexible Sales Technology for Business

Chameleon Group offers the systems and services to take your business to the next level. No matter how you seek to improve and grow your business, the team at Chameleon is here to serve you. The flexibility and resources available to you through Chameleon give your company unique advantages. Consider where you want to grow, and let the professionals at Chameleon Group help take you there! Contact us today to learn more.