Finding New Customers and Increasing Sales in 2017

Finding New Customers and Increasing Sales in 2017

Business Development Lead Acquisition

Within a short amount of time, we’ll all be ringing in the new year, and hopefully, feeling a sense of optimism as we look toward our business development goals for 2017. But before you break out the champagne and confetti, be sure to do some thinking about what resources you’ll need for finding new customers and increasing sales in 2017.

Finding New Customers

A core part of any sales or business development plan is lead generation, or the process of finding qualified leads that have the potential to become customers. Getting this system into place takes money and, equally important, time. To establish a successful lead generation system, you’ll need:

  • Experienced staff
  • Training and support
  • Database, phone, and computer systems

You Don’t Have to Go at it Alone

Most businesses lack the expertise, resources, and time required to take their sales to the next level and find themselves spinning their wheels in their lead generation efforts. The experts at Chameleon Group are here to help you move from just spinning your wheels to being the first out of the gate. By expertly identifying the most qualified, buy-ready opportunities in your market, we’ll help you surpass your competition and bring your revenue to the next level.

Jump-start Your 2017 Sales

The sooner you develop a successful lead generation system, the sooner you can devote your time to bringing in new sales, and focusing on other critical areas of your business, like customer retention and long-term customer relationships. Here at Chameleon Group, we have a proven track record for helping businesses quickly develop the customized lead generation systems they need to succeed. In fact, most of our clients are up and running within 30 days.

Outsourced Lead Generation

Whether you’re a new start-up company or an established global corporation, the experts at Chameleon Group are here to help you focus on your lead generation efforts and eliminate the time and expenses related to hiring, training, management, benefits, and equipment. Contact us today to learn how we can help you in finding new customers and increasing sales in 2017.

 

Competing In A Global Market

Competing In A Global Market

Business Development

Are you familiar with the famous story of David and Goliath? With a single well-placed pebble (and perhaps a smidgen of divine intervention) David was able to overcome the giant Goliath.

There might be some truth to this story in reference to small business development. In short, one single marketing campaign can launch your company from start-up to enterprise, but the issue lies in delivery. There is no specific stone that allowed David to persevere; rather it just happened to be the right one, aimed at the right place, at the right time. Small businesses are able to compete with large ones because of unique offerings such as account dedication, adherence to verticals, seamless integration, etc. The reason you started your business is because you can do it better, are you broadcasting these strengths as best you can?

Taking an introspective look at our own industry, we have time and time again delivered results for our Fortune 500 multi-national corporate clients. These clients sought us out over the telemarketing industry titans (i.e. Callbox, Webimax, etc.) because we have something unique to offer. At the beginning of every marketing piece, or outbound call we assure the prospect that our clients receive the utmost attention and dedication alongside a seamless integration with their inside sales force.

“If David was able to defeat the giant Goliath with nothing but a sling and a stone, one can assume that was a pretty great sling.”

If there was an easy way to conduct telemarketing and inside sales it wouldn’t be a $900 billion (+) industry. There are many factors that come into play, and depending on your service or product category it could be near impossible to predict the effectiveness of a marketing campaign. So how do you ensure a strong delivery of your service offerings? If you have conducted the necessary market research than there should be no confusion as to whom your key prospects are. From this point on, the weight of your business development weighs upon your content strategy and the leads you target. Content strategy is easily placed into these 6 steps:

  1. Create
  2. Refine
  3. Target
  4. Refine
  5. Publish
  6. Repeat

Targeting qualified prospects ensures effective content strategy; In order to fully-analyze ROI, marketing managers need to examine the cost of media against the costs of a lead qualification campaign. Results of this examination will show a significant drop in cost per customer acquisition when a successful lead qualification campaign is conducted. For example, Chameleon Group’s average cleanse rate in a database full of faulty leads is around 12%-15%, therefore when conducted it can save clients over 85% on media-spend. Certainly savings worth considering.

Reach out for a free assessment of your inbound efforts.

What Are You Trying To Accomplish?

Business Development

Successful business development requires a clear understanding of the process and creation of a solid plan.

Conversations with new prospects or existing clients often reveal they have a great need for lots and lots of information. Ironically, we often discover this information is never fully utilized or even read. The fact of the matter is that business development is a tricky business, even more so without a plan. Anyone that tells you otherwise has never made a cold call in their life.

The goal is clearly generating revenue, but understanding how to track that process is the key to the kingdom. It’s not just a matter of sales prospecting, rather it’s all about recognizing that when it comes to cultivating sales leads, there is a delicate balance between quality and quantity.

In my experience, nothing is more satisfying than having a conversation with a customer or prospect about the process involved in developing and cultivating a true pipeline. In some instances, there are considerations of which our prospects were not even aware. Helping our clients understand how to manage expectations is a critical step in business development success.

To that end, it’s important to realize talking to someone and having an in-depth conversation are two very different things. Just because contact was made with a live person does not mean the connection was anything more than reaching reception.

You’ve got to understand what it all means, how the business development process works and the anticipated final outcome.  Not sure you have all the information to create a solid plan?  As a direct extension of your sales and marketing team, that’s where we can help. Whether its picking up the phone to move prospects to the next step or managing the database to show how the records move from freezing cold to confirmed appointment to solid pipeline is what we do best.

So I ask you. What are you trying to accomplish?