Finding New Customers and Increasing Sales in 2017

Finding New Customers and Increasing Sales in 2017

Business Development Lead Acquisition

Within a short amount of time, we’ll all be ringing in the new year, and hopefully, feeling a sense of optimism as we look toward our business development goals for 2017. But before you break out the champagne and confetti, be sure to do some thinking about what resources you’ll need for finding new customers and increasing sales in 2017.

Finding New Customers

A core part of any sales or business development plan is lead generation, or the process of finding qualified leads that have the potential to become customers. Getting this system into place takes money and, equally important, time. To establish a successful lead generation system, you’ll need:

  • Experienced staff
  • Training and support
  • Database, phone, and computer systems

You Don’t Have to Go at it Alone

Most businesses lack the expertise, resources, and time required to take their sales to the next level and find themselves spinning their wheels in their lead generation efforts. The experts at Chameleon Group are here to help you move from just spinning your wheels to being the first out of the gate. By expertly identifying the most qualified, buy-ready opportunities in your market, we’ll help you surpass your competition and bring your revenue to the next level.

Jump-start Your 2017 Sales

The sooner you develop a successful lead generation system, the sooner you can devote your time to bringing in new sales, and focusing on other critical areas of your business, like customer retention and long-term customer relationships. Here at Chameleon Group, we have a proven track record for helping businesses quickly develop the customized lead generation systems they need to succeed. In fact, most of our clients are up and running within 30 days.

Outsourced Lead Generation

Whether you’re a new start-up company or an established global corporation, the experts at Chameleon Group are here to help you focus on your lead generation efforts and eliminate the time and expenses related to hiring, training, management, benefits, and equipment. Contact us today to learn how we can help you in finding new customers and increasing sales in 2017.


B2B Prospect Profiling Services

B2B Prospect Profiling Services

Content Lead Acquisition

Profiling your prospects through market research

High-quality sales intelligence is the key to a successful lead generation campaign. As experts in prospect profiling and market research, Chameleon Group will determine who your target market and map the future prospects for your organization.

B2B Prospect Profiling Services

There’s no question of adaptability. Chameleon Group’s prospect profiling services deliver results as a seamless extension of your company. As our prospect profiling team integrates with your company, we are equipped to determine the quality of prospects your sales force requires.

How Can Prospect Profiling Grow Your Company?

  • Research reports are generated by skilled, intuitive people, not machines
  • Deliver qualified leads to your sales force with all necessary sales intelligence
  • Receive qualified prospect lists with all client information necessary to make a sale
  • Modeling profiling techniques and intelligence for “high-profile” prospects
  • Conduct qualified demand estimation & generation within your target demographic

Experience precise lead qualification and increase your sales with Chameleon Group!

Sales Contact List Development Services

Sales Contact List Development Services

Content Lead Acquisition

Does your company need a leads database?

Leads lists offer endless opportunities for broad market engagement and increased sales. Leads lists go by different names, including “sales database,” “contact list,” and others. Leads databases are used by companies to improve sales and marketing efforts.

Every company, no matter its size, should be in the business of growing their leads lists. If your business is not actively acquiring contacts and leads to expand its market and audience, then you’re not experiencing the full amount of growth that is available.

What is Sales Contact List Development?

List development is the process of gathering contacts and consolidating them into a database that can be used for sales and marketing purposes. Many companies buy their leads lists from list developers, some of whom do not have the company’s best interests in mind.

When shopping for a leads list, it’s important to know exactly what you are paying for. Oftentimes, leads lists are mass-produced and the contacts are over-targeted, resulting in very few actual sales. So what goes into an ideal leads database, and how is Chameleon different?

Chameleon Group develops lists with qualified contacts

Chameleon Group is a sales partner that benefits when your sales increase. We build leads lists from the ground up, acquiring contacts who are well worth your company’s time and efforts. We guarantee low costs, while providing your company with lists of highly-qualified prospects.

There are many trickle-down issues that arise from poor list development, and you can save your company time and money by partnering with the experts at Chameleon Group.

  • Increase your return-on-investment with a low cost, high quality list

  • We provide lists with maximum client information, increasing sales likelihood

  • We incorporate targeted product demand estimation into every list

Contact us today to learn more about how we can grow and refine your contact lists!

Lead Acquisition: B2B Survey and Profiling Tips

Lead Acquisition: B2B Survey and Profiling Tips

Content Lead Acquisition News Telemarketing

B2B surveys for lead acquisition and contact accuracy

Imagine you’re at work taking a short coffee break one afternoon when someone from a company calls you asking questions about the software you use at work. It’s true of all of us—the last thing we want when we’re busy is to have someone interrupt our day with survey questions.

At Chameleon, we are “hired” by other companies (our clients), and it’s our job to ask questions to update our client’s database, with the ultimate goal of improving our client’s sales pipeline. The last thing we want to do is bother people. So what can we do to make our conversations with people more enjoyable? How can we get our surveys done without sounding like telemarketers? In short: Be polite, be brief, and be conversational rather than acting like an interrogator.

How Chameleon performs lead acquisition and database maintenance

Most of the time, when we make calls we reach the operator first. Some of them tend to ask why we’re calling that person. Instead of telling them that we’re calling to update our database, tell them that we need to speak to a primary user in regards to our licensing usage. Most of the time, the receptionist will feel obligated to send you over to a primary user since your company is one of their vendors. We also recognize that receptionists answer calls all day, and a simple “please” and “thank-you” will show them that we value their job. The more appreciated they feel, the more likely they will help us get to the person we need to talk to.

Tips for making successful survey calls

When you finally get to speak with your prospect, keep it brief. Explain to them that you don’t want to take too much of their time. Keep in mind that as soon as they find out that you’re trying to get information from them, they will be eager to get you off the phone. Keep it simple, and prepare for the questions ahead of time. For example, tell them you’re calling to make sure that you send future information to the right correspondence. This will usually help you get the information you need.

Be conversational! If someone called me with survey questions, I would like to get them off the phone in five seconds. Make sure to let them talk and explain how they’re using the license. Ask what type of issues they run into in their daily work. This way, with the knowledge you have of the programs, you can give some suggestions as to what product your company offers that will help the customers in the future.

Listening to the contact is one of the most important things you can do. By letting them talk, you have a chance to jot down ideas that could lead to the solution they’re looking for. Even if we are making hundreds of calls in a single day at Chameleon, we strive to remain polite, brief, and conversational.


Call Chameleon at (603)-570-4300 to learn more about our List Development & Acquisition Services!

Written by Demi, Chameleon Group