Advantages of Call Center Outsourcing

Advantages of Call Center Outsourcing

Call Center Response Services

In this week’s blog post, we discuss the many advantages of call center outsourcing.

“As the sole owner and operator of my business, I’m out working five or six days a week. I also have to be able to answer my phone and email inquiries whenever they come in; it could mean new business. If I don’t respond, they’ll call my competitor. I can’t work and field phone calls all day…what should I do?”

This scenario is one we encounter a lot at Chameleon Group, and it’s not just for sole proprietor businesses. This problem scales all the way up to large companies with multiple employees. Our solution? Call center outsourcing.

Advantages of Call Center Outsourcing

1.) Providing appropriate responses to different modes of inquiry.

Business owners are constantly putting out their contact information in any form they can. They’re not picky about how people reach them, as long as it means new business. With these different modes of inquiry, some require immediate action to retain the sale, and others do not.

Rather than just taking a message so the prospect doesn’t get a voicemail, we follow through and take actionable steps within each mode of contact. We determine the serious inquiries from the information seekers, following each to its conclusion.

2.) Identifying where your primary opportunities are coming from.

If you’re spending marketing dollars on direct mail or online ads that lead prospects to fill out a web form, our response center can determine where the majority of your inquiries come from.

We track and measure all data from inbound inquiries so you can see which methods are most effective. Maybe most of your leads are from web forms; you might consider running ads to boost your website traffic. Or, your email marketing campaigns might be the most effective. Through careful fielding and data collection, our response center services add value to your marketing while also booking your appointments.

3.) Responding to all inquiries in a timely manner.

It’s been proven that quicker response times lead to higher levels of sales. In fact, it’s become common knowledge that the sale frequently goes to the first person who responds.

call center outsourcing

Call Center Outsourcing with Chameleon Group

At Chameleon Group, we’re interested in adding value to your company. We don’t just provide services, we invest our expertise in your success on a broad scale. Contact us today to see how our Call Center Services can benefit your business. We’d love to hear from you!

Why is Having a Clean List Important?

Why is Having a Clean List Important?

Database & List Solutions News

This question is an important one, and it’s one that many business owners or DIY marketers don’t usually ask.

The reason many don’t think about the cleanliness of their list is because they’re under the impression that the more contacts you have, the better. Oftentimes, clients have thousands of people in their databases, with minimal information that hasn’t been updated in years. They send mass marketing campaigns to these contacts, and all their energy goes into the campaigns, rather than the targets.

Time passes, and their databases become less and less accurate. Soon enough, their marketing efforts produce a lower ROI. They invest in alternate or better marketing methods. Time, energy, and money are all at work to improve their marketing and sales success, but the ultimate issue is that without a clean list, their messaging is falling on deaf ears.

Contact Lists are a Sales Asset

Think about this: would your company send out a hundred sales people to post up on street corners waiting for people to come to them? This would be an ineffective way of communicating the value of your company to others, because strangers on the street have no connection to the sales person. The same is true of databases.

If your contacts are empty faces in a crowd, rather than targeted, relevant contacts, you’re wasting your sales and marketing energy.

Chameleon Keeps Your Lists Clean

We approach your database with the desired outcome in mind—connectivity with a valuable contact, and an action on their part. That might be opening your email, visiting a link, or contacting your organization. Through our extensive list cleansing process, we help you achieve the most accurate and valuable list possible. Don’t let your sales efforts go to waste! The first step is understanding the value of a thorough and clean list. Contact us to start your free trial.

Outsourcing Sales Calls: How Does it Work?

Outsourcing Sales Calls: How Does it Work?

Sales Strategy

One question we often hear is, “How can Chameleon know my products and services well enough to sell them through telemarketing?”

To answer this, we need to identify the purpose of telemarketing. It’s called by many different names: cold calling, prospecting, sales calling. What’s important to understand is that an initial, blind phone call is often not going to become a sale over the phone. The purpose of sales calls it to connect with a valuable prospect, maintain the relationship, and set an appointment with an internal sales representative.

Experts at Buyer Profiling

At Chameleon Group, we’re experts at getting the right person on the phone. Outsourcing sales calls saves your organization time, since your sales efforts are better spent making personal connections, networking, and closing deals. Through our sales calls, we communicate the value of your products and services to the people who will truly benefit from them.

We don’t pose as subject matter experts; we’re experts at connecting qualified prospects with your sales force.

An Extension of Your Sales Force

At Chameleon, we have a deep understanding of your value proposition; we identify the needs and expectations of your target demographics, and we “sell” an appointment with your organization, leading to the closing of a sale.

There are many benefits to outsourcing sales calls with Chameleon, and one of them is freeing up your highly trained sales team to pursue avenues besides cold calling. Our telemarketing services provide your sales force with vetted, qualified prospects. We have the systems and management in place to handle this entire process, which ultimately leads to a higher rate of closing. Reach out today to learn more!

List Cleaning vs. List Enhancement

List Cleaning vs. List Enhancement

Database & List Solutions

First and foremost, let’s define a list. For businesses, a list usually involves client or prospect contact information. It includes names, emails, phone numbers, and perhaps some information about the contact. At a more basic level, a list is a collection of data that fills certain fields.

The List Cleaning Process

When we clean a list for a client at Chameleon, we determine whether or not any given point of data is accurate or inaccurate. This could be a contact’s phone number, address, or any other bit of information. We analyze, we investigate, and we remove incorrect information. The result is an accurate, often slimmed-down contact list.

The List Augmenting Process

Augmenting or improving a list is adding value to that particular list. At Chameleon Group, we provide both list cleaning and list enhancement services. Let’s look more closely with some examples.

Cleaning a list is like crossing out a number in a phone book because the company is no longer in business.

Enhancing a list would involve calling the company. We might discover that it’s been purchased by another company. Then we’d gather information on that parent company, gathering their new location, number, and range of services.

Depending on how comprehensive the list is, we investigate further and gather details like the contact information of the new CEO, or maybe the director of manufacturing. The enhanced list would include their direct lines, direct email addresses, and more.

List Enhancement Benefits Every Business

When we augment or enhance a list, we turn fields of data into actionable information. Most companies buy contact lists and add them to their database until they have a massive, messy situation.

With list cleaning, we help you eliminate your wasted efforts by giving you only accurate contact information. Your list becomes sleeker and keeps all the relevant, accurate information.

With list enhancement, we track down the contacts that have “fallen off the map,” updating their information in your database. The result is a more accurate and up-to-date database.

Many companies waste time and energy marketing themselves to contacts who will never even receive their messages or materials. It truly pays to have an accurate list, and Chameleon Group can help you get one. We develop, clean, enhance, and maintain your lists so your efforts are as effective as possible. Get in touch with us today and start your free trial!


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