Why is Having a Clean List Important?

Why is Having a Clean List Important?

Database & List Solutions News

This question is an important one, and it’s one that many business owners or DIY marketers don’t usually ask.

The reason many don’t think about the cleanliness of their list is because they’re under the impression that the more contacts you have, the better. Oftentimes, clients have thousands of people in their databases, with minimal information that hasn’t been updated in years. They send mass marketing campaigns to these contacts, and all their energy goes into the campaigns, rather than the targets.

Time passes, and their databases become less and less accurate. Soon enough, their marketing efforts produce a lower ROI. They invest in alternate or better marketing methods. Time, energy, and money are all at work to improve their marketing and sales success, but the ultimate issue is that without a clean list, their messaging is falling on deaf ears.

Contact Lists are a Sales Asset

Think about this: would your company send out a hundred sales people to post up on street corners waiting for people to come to them? This would be an ineffective way of communicating the value of your company to others, because strangers on the street have no connection to the sales person. The same is true of databases.

If your contacts are empty faces in a crowd, rather than targeted, relevant contacts, you’re wasting your sales and marketing energy.

Chameleon Keeps Your Lists Clean

We approach your database with the desired outcome in mind—connectivity with a valuable contact, and an action on their part. That might be opening your email, visiting a link, or contacting your organization. Through our extensive list cleansing process, we help you achieve the most accurate and valuable list possible. Don’t let your sales efforts go to waste! The first step is understanding the value of a thorough and clean list. Contact us to start your free trial.