Outsourcing Sales Calls: How Does it Work?

Outsourcing Sales Calls: How Does it Work?

Sales Strategy

One question we often hear is, “How can Chameleon know my products and services well enough to sell them through telemarketing?”

To answer this, we need to identify the purpose of telemarketing. It’s called by many different names: cold calling, prospecting, sales calling. What’s important to understand is that an initial, blind phone call is often not going to become a sale over the phone. The purpose of sales calls it to connect with a valuable prospect, maintain the relationship, and set an appointment with an internal sales representative.

Experts at Buyer Profiling

At Chameleon Group, we’re experts at getting the right person on the phone. Outsourcing sales calls saves your organization time, since your sales efforts are better spent making personal connections, networking, and closing deals. Through our sales calls, we communicate the value of your products and services to the people who will truly benefit from them.

We don’t pose as subject matter experts; we’re experts at connecting qualified prospects with your sales force.

An Extension of Your Sales Force

At Chameleon, we have a deep understanding of your value proposition; we identify the needs and expectations of your target demographics, and we “sell” an appointment with your organization, leading to the closing of a sale.

There are many benefits to outsourcing sales calls with Chameleon, and one of them is freeing up your highly trained sales team to pursue avenues besides cold calling. Our telemarketing services provide your sales force with vetted, qualified prospects. We have the systems and management in place to handle this entire process, which ultimately leads to a higher rate of closing. Reach out today to learn more!

B2B Seminar & Webinar Event Telemarketing Services

B2B Seminar & Webinar Event Telemarketing Services

News Telemarketing

B2B Seminar & Webinar Telemarketing

Live Seminars and Webinars are powerful tools for delivering key messages to potential customers, usually leading to an increase in sales. But enticing the target senior decision makers to make the time to attend these events can be a challenge.

Customizable Event Telemarketing Services

Chameleon Group’s expert staff specializes in event telemarketing that maximizes attendance. Our event telemarketing services will expand your live and web-based lead-generation programs. We use advanced methods in customized event telemarketing and email programs that are proven to deliver the best results for your business.

Expand Your Company With Our Seminar/Webinar Fulfillment Program

  • Increase your return on investment for live Seminars and Webinars

  • Maximize your attendance to include the best possible prospects

  • Maintain your brand and image through Chameleon’s professional approach

  • Simplify the fulfillment process while reducing the preparation time for an event

  • Close the loop with post-event follow up and lead generation

You give the seminar, we’ll fill the seats!

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Telemarketing Lead Generation Services

Telemarketing Lead Generation Services

Content News

Chameleon Provides B2B Telemarketing and Lead Generation.

In today’s competitive business environment, sales lead qualification is critical for maintaining an appropriate connection with prospects. As the sales process grows increasingly complex, the art of mining and growing an active pipeline of qualified sales leads has become a vital business asset.

How Does Chameleon Help My Company Generate Leads?

  • Inside sales and telemarketing services. Our optimized telemarketing lead generation services are customized to fit each company’s specific sales needs.


  • Generating B2B leads through telesales and direct marketing. We nurture leads that are not yet sales ready using interactive marketing methods. We manage leads and track progress through comprehensive reporting. We maintain a high level of communication between prospects and salespeople.


  • Cold calling to increase lead acquisition. Whether you’re seeking to complement an existing sales team or outsource telemarketing to gain more leads, Chameleon Group can help. We use effective cold calling techniques that increase market penetration and grow your revenue.


  • Customized telemarketing lead generation. At Chameleon, our telemarketing lead generation is customized to suit your business. We learn your products inside and out, and adapt to your current sales methods.

Call Chameleon Group at 800-773-9182 to learn more about our Telemarketing Lead Generation Services for businesses.

Competing In A Global Market

Competing In A Global Market

Business Development

Are you familiar with the famous story of David and Goliath? With a single well-placed pebble (and perhaps a smidgen of divine intervention) David was able to overcome the giant Goliath.

There might be some truth to this story in reference to small business development. In short, one single marketing campaign can launch your company from start-up to enterprise, but the issue lies in delivery. There is no specific stone that allowed David to persevere; rather it just happened to be the right one, aimed at the right place, at the right time. Small businesses are able to compete with large ones because of unique offerings such as account dedication, adherence to verticals, seamless integration, etc. The reason you started your business is because you can do it better, are you broadcasting these strengths as best you can?

Taking an introspective look at our own industry, we have time and time again delivered results for our Fortune 500 multi-national corporate clients. These clients sought us out over the telemarketing industry titans (i.e. Callbox, Webimax, etc.) because we have something unique to offer. At the beginning of every marketing piece, or outbound call we assure the prospect that our clients receive the utmost attention and dedication alongside a seamless integration with their inside sales force.

“If David was able to defeat the giant Goliath with nothing but a sling and a stone, one can assume that was a pretty great sling.”

If there was an easy way to conduct telemarketing and inside sales it wouldn’t be a $900 billion (+) industry. There are many factors that come into play, and depending on your service or product category it could be near impossible to predict the effectiveness of a marketing campaign. So how do you ensure a strong delivery of your service offerings? If you have conducted the necessary market research than there should be no confusion as to whom your key prospects are. From this point on, the weight of your business development weighs upon your content strategy and the leads you target. Content strategy is easily placed into these 6 steps:

  1. Create
  2. Refine
  3. Target
  4. Refine
  5. Publish
  6. Repeat

Targeting qualified prospects ensures effective content strategy; In order to fully-analyze ROI, marketing managers need to examine the cost of media against the costs of a lead qualification campaign. Results of this examination will show a significant drop in cost per customer acquisition when a successful lead qualification campaign is conducted. For example, Chameleon Group’s average cleanse rate in a database full of faulty leads is around 12%-15%, therefore when conducted it can save clients over 85% on media-spend. Certainly savings worth considering.

Reach out for a free assessment of your inbound efforts.

What Are You Trying To Accomplish?

Business Development

Successful business development requires a clear understanding of the process and creation of a solid plan.

Conversations with new prospects or existing clients often reveal they have a great need for lots and lots of information. Ironically, we often discover this information is never fully utilized or even read. The fact of the matter is that business development is a tricky business, even more so without a plan. Anyone that tells you otherwise has never made a cold call in their life.

The goal is clearly generating revenue, but understanding how to track that process is the key to the kingdom. It’s not just a matter of sales prospecting, rather it’s all about recognizing that when it comes to cultivating sales leads, there is a delicate balance between quality and quantity.

In my experience, nothing is more satisfying than having a conversation with a customer or prospect about the process involved in developing and cultivating a true pipeline. In some instances, there are considerations of which our prospects were not even aware. Helping our clients understand how to manage expectations is a critical step in business development success.

To that end, it’s important to realize talking to someone and having an in-depth conversation are two very different things. Just because contact was made with a live person does not mean the connection was anything more than reaching reception.

You’ve got to understand what it all means, how the business development process works and the anticipated final outcome.  Not sure you have all the information to create a solid plan?  As a direct extension of your sales and marketing team, that’s where we can help. Whether its picking up the phone to move prospects to the next step or managing the database to show how the records move from freezing cold to confirmed appointment to solid pipeline is what we do best.

So I ask you. What are you trying to accomplish?