May 14, 2014

Flower Power

With summer around the corner, it’s a great time to get started with that hobby you’ve set aside for so long – gardening! There are a couple similarities between maintaining a healthy fruitful garden, and maintaining a strong and effective database through data enhancement.


For our fellow green-thumbs out there, this past month has been spent daydreaming about all the vegetables, flowers and herbs you’re going to plant this year. Now, picture that plot of land you’ve set aside every year for your garden. As the building process begins, you have to choose the right area along with the specific plants that you want to harvest and grow, just as a sales manager must choose a CRM capable of fulfilling organizational needs.


You water, weed, prune and provide light for your garden to produce results. Fact of the matter is you cannot be a successful gardener by just doing these things once. Weeds come back and plants need to be methodically watered and provided sunlight. If you want to see results, you are going to have to continually work out the bugs! Every gardener wants a healthy, green and clean garden; just as every sales manager wants a vast array of accurate, sales-ready leads.


As gardens need continual refreshing, databases only stay fresh for so long as well. And as new companies and contacts come into your database from your lead generation activities, they need to be worked through data enhancement before setting them in the flower bed. Whether the company is a wireless operator, consulting agency, data management provider or carrier, they have a place in your garden. Prospects and the contact information change every day. It is not enough to weed out the wrong contacts or unqualified leads and consider the job done. It is getting the right contacts, categorizing their industries, and identifying applicable solutions.


It’s time to enjoy the fruits of your labor; you’re most-likely either enjoying the vegetables you grew in a salad or watching the bees as they pollinate your flowers. The garden works for you. When leads are organized and accurate within your database you’re on your way to making great sales. On top of that, finding what you need and being able to rely on what you have is always a good feeling.

When looking at your current database, are you comfortable in saying that there are no weeds?

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