March 3, 2015

Database Cleansing: How Clean Are Your Lists?

If you are a small business owner with an e-mail marketing system, you’re doing it right. You probably have contact lists that are unique to different aspects of your business, with fresh and unique content that you send out at regular intervals…or maybe not.

More likely you have vague lists with names like “customer list 4” or “kind of interested customers”. We’ve all done it, there’s no need to pretend otherwise. This randomization can be just fine, as long as there’s a method to your madness.

There’s a good way to tell if your organized chaos is actually just…chaos. How often do you check your bounced e-mails? Are you getting 50 or 60 bounces with every newsletter you send out? If you think about it, that’s 50 or 60 potential customers. People who, at one time, wanted to hear what you had to say. So why are they bouncing, and is it worth your time to investigate? Probably not. But it’s worth our time.

One of our many areas of expertise deals with database cleansing. To put it simply, we turn the lists you have into the lists you want. At the bottom of every bounce is an explanation, whether it’s a name change, misspelling, deleted account, the list goes on…(pun intended). We get you back in touch with your lost leads, among other things.

Another service we offer is list consolidation and organization. Maybe you like the list titled “emails from people at that networking conference”. Then again, maybe you wish you had some more structure to your database, but you don’t have time to manage all your lists while running your business. Maybe you only have time to glance at your open rate so you know whether or not to give your marketing people a swift kick in the pants.

Your contacts are fluid, and they need to be managed on an ongoing basis. We employ maintenance strategies that keep your lists as full, descriptive, and current as possible. By developing comprehensive profiles for each of your clients, we save you time and maximize the benefits of your e-mail marketing.

How does this service work? Good question. First, our experts will either clean one of your small lists or a portion of your primary list. We will then give you a quote based on how many discrepancies we have to fix. This way, you get an estimate on how long the initial cleansing process will take, as well as what the end results look like.

At Chameleon, we adapt our solutions to fit your individual needs. List cleaning is just one shade of our color spectrum. If you know your lists need to be serviced, look no further. Call us at 603-570-4300 or visit our website, We look forward to working with you!

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