November 13, 2017

The Importance of List Cleaning | Chameleon Sales

Invalid emails, wrong phone numbers, misspelled names, wrong formats, and bad contact information…These are all symptoms of an inaccurate or outdated data list. If your list is suffering from these symptoms, you’re wasting valuable time and money, and reducing the effectiveness of your lead generating activities. When it comes to a successful sales strategy, never underestimate the importance of a good list cleaning.

The List Cleaning Process

When we clean a list for a client at Chameleon Group, we determine whether or not any given point of data is accurate or inaccurate. This could be a contact’s phone number, email address, or any other bit of information. We analyze, we investigate, and we remove incorrect information. The result is an accurate, often slimmed-down contact list.

List Cleaning vs. List Enhancement

Some people confuse list cleaning with list enhancement. At Chameleon, we provide both services. What’s the difference?

With list cleaning, you maximize your existing data by removing duplicate leads and getting rid of incorrect information (e.g. email addresses and phone numbers), bad formatting, and inaccurate record details. Cleaning a list is like crossing out a number in a phone book because the company is no longer in business.

Most important to remember, with list enhancement or augmentation, you add value to your list. Enhancing a list would involve calling the company. To illustrate, we might discover that it’s been purchased by another company. Then we gather information on the parent company, such as their location, phone number, and description of services. Depending on how comprehensive your list is, we might investigate further and gather details like the contact information of the new CEO, or maybe the director of manufacturing. The enhanced list would include their direct lines, direct email addresses, and more.

List Cleaning and List Enhancement Services at Chameleon

Are you wasting time and energy marketing yourself to contacts who will never receive your  messages? At Chameleon Group, we can develop, clean, enhance, and maintain your lists so your sales efforts are as effective as possible. Get in touch with us today and ask for your free list cleaning sample.

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