April 6, 2017

List Cleaning vs. List Enhancement

First and foremost, let’s define a list. For businesses, a list usually involves client or prospect contact information. It includes names, emails, phone numbers, and perhaps some information about the contact. At a more basic level, a list is a collection of data that fills certain fields.

The List Cleaning Process

When we clean a list for a client at Chameleon, we determine whether or not any given point of data is accurate or inaccurate. This could be a contact’s phone number, address, or any other bit of information. We analyze, we investigate, and we remove incorrect information. The result is an accurate, often slimmed-down contact list.

The List Augmenting Process

Augmenting or improving a list is adding value to that particular list. At Chameleon Group, we provide both list cleaning and list enhancement services. Let’s look more closely with some examples.

Cleaning a list is like crossing out a number in a phone book because the company is no longer in business.

Enhancing a list would involve calling the company. We might discover that it’s been purchased by another company. Then we’d gather information on that parent company, gathering their new location, number, and range of services.

Depending on how comprehensive the list is, we investigate further and gather details like the contact information of the new CEO, or maybe the director of manufacturing. The enhanced list would include their direct lines, direct email addresses, and more.

List Enhancement Benefits Every Business

When we augment or enhance a list, we turn fields of data into actionable information. Most companies buy contact lists and add them to their database until they have a massive, messy situation.

With list cleaning, we help you eliminate your wasted efforts by giving you only accurate contact information. Your list becomes sleeker and keeps all the relevant, accurate information.

With list enhancement, we track down the contacts that have “fallen off the map,” updating their information in your database. The result is a more accurate and up-to-date database.

Many companies waste time and energy marketing themselves to contacts who will never even receive their messages or materials. It truly pays to have an accurate list, and Chameleon Group can help you get one. We develop, clean, enhance, and maintain your lists so your efforts are as effective as possible. Get in touch with us today and start your free trial!


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