December 4, 2017

Tips on Sending Holiday Cards to Your Prospects and Customers

During the holidays, many businesses send greeting cards to their customers and prospects. When done correctly, sending holiday cards is a great way to generate goodwill and keep your business at top of mind. But sometimes, sending business holiday cards can do more harm than good. To make the most of your investment, follow these tips on sending holiday cards to your prospects and customers.

1. Send them early.

Obviously, your cards should be received before the end of the year. Since many companies close for part of the holiday season, you’ll want to get them in the mail before everyone is off on vacation.

2. Make sure your contact information is up to date.

If you’re taking the time to send out holiday cards, make sure they get to the right person at the correct address. Name spellings and titles should be verified, and duplicate contacts should be removed. Sending holiday cards with improperly spelled names reflects poorly on your business. Chameleon can make sure your contact lists are up to date with a list cleaning or augmentation. If you haven’t updated your list in awhile, now is a great time. Contact Chameleon to learn more.

3. Don’t forget the “gatekeepers.”

Be sure to include a card for your client’s assistants, partners, or other critical team members. When it comes to successful business relationships, a little appreciation can go a long way!

4. Mind your manners.

A holiday card should not be a sales pitch! It’s an opportunity to express gratitude for past sales or support and keep you at top of mind for when it’s time to do business again in the New Year. Make sure your company name and logo are visible enough to reinforce your brand, but make no mention of your business.

5. Get personal, but not too personal.

A personal touch will add a lot to your card. Even something as simple as “Best Wishes,” or “Thank You for Your Business,” shows you took the time to personalize your card. If you don’t know your clients’ religious affiliations, it’s best to send cards without any kind of religious reference.

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Chameleon’s Sales and Business Development Solutions are tailored to reflect your company’s brand, image, knowledge, and expertise. We have the experience to help you identify key business opportunities, build your sales funnel, and successfully manage your CRM. To learn more about Chameleon, including how to get a free sample list scrubbing, contact us today!

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