Why is Having a Clean List Important?

Why is Having a Clean List Important?

Database & List Solutions News

This question is an important one, and it’s one that many business owners or DIY marketers don’t usually ask.

The reason many don’t think about the cleanliness of their list is because they’re under the impression that the more contacts you have, the better. Oftentimes, clients have thousands of people in their databases, with minimal information that hasn’t been updated in years. They send mass marketing campaigns to these contacts, and all their energy goes into the campaigns, rather than the targets.

Time passes, and their databases become less and less accurate. Soon enough, their marketing efforts produce a lower ROI. They invest in alternate or better marketing methods. Time, energy, and money are all at work to improve their marketing and sales success, but the ultimate issue is that without a clean list, their messaging is falling on deaf ears.

Contact Lists are a Sales Asset

Think about this: would your company send out a hundred sales people to post up on street corners waiting for people to come to them? This would be an ineffective way of communicating the value of your company to others, because strangers on the street have no connection to the sales person. The same is true of databases.

If your contacts are empty faces in a crowd, rather than targeted, relevant contacts, you’re wasting your sales and marketing energy.

Chameleon Keeps Your Lists Clean

We approach your database with the desired outcome in mind—connectivity with a valuable contact, and an action on their part. That might be opening your email, visiting a link, or contacting your organization. Through our extensive list cleansing process, we help you achieve the most accurate and valuable list possible. Don’t let your sales efforts go to waste! The first step is understanding the value of a thorough and clean list. Contact us to start your free trial.

List Cleaning vs. List Enhancement

List Cleaning vs. List Enhancement

Database & List Solutions

First and foremost, let’s define a list. For businesses, a list usually involves client or prospect contact information. It includes names, emails, phone numbers, and perhaps some information about the contact. At a more basic level, a list is a collection of data that fills certain fields.

The List Cleaning Process

When we clean a list for a client at Chameleon, we determine whether or not any given point of data is accurate or inaccurate. This could be a contact’s phone number, address, or any other bit of information. We analyze, we investigate, and we remove incorrect information. The result is an accurate, often slimmed-down contact list.

The List Augmenting Process

Augmenting or improving a list is adding value to that particular list. At Chameleon Group, we provide both list cleaning and list enhancement services. Let’s look more closely with some examples.

Cleaning a list is like crossing out a number in a phone book because the company is no longer in business.

Enhancing a list would involve calling the company. We might discover that it’s been purchased by another company. Then we’d gather information on that parent company, gathering their new location, number, and range of services.

Depending on how comprehensive the list is, we investigate further and gather details like the contact information of the new CEO, or maybe the director of manufacturing. The enhanced list would include their direct lines, direct email addresses, and more.

List Enhancement Benefits Every Business

When we augment or enhance a list, we turn fields of data into actionable information. Most companies buy contact lists and add them to their database until they have a massive, messy situation.

With list cleaning, we help you eliminate your wasted efforts by giving you only accurate contact information. Your list becomes sleeker and keeps all the relevant, accurate information.

With list enhancement, we track down the contacts that have “fallen off the map,” updating their information in your database. The result is a more accurate and up-to-date database.

Many companies waste time and energy marketing themselves to contacts who will never even receive their messages or materials. It truly pays to have an accurate list, and Chameleon Group can help you get one. We develop, clean, enhance, and maintain your lists so your efforts are as effective as possible. Get in touch with us today and start your free trial!

 

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Database Cleansing: How Clean Are Your Lists?

Database Cleansing: How Clean Are Your Lists?

Content

If you are a small business owner with an e-mail marketing system, you’re doing it right. You probably have contact lists that are unique to different aspects of your business, with fresh and unique content that you send out at regular intervals…or maybe not.

More likely you have vague lists with names like “customer list 4” or “kind of interested customers”. We’ve all done it, there’s no need to pretend otherwise. This randomization can be just fine, as long as there’s a method to your madness.

There’s a good way to tell if your organized chaos is actually just…chaos. How often do you check your bounced e-mails? Are you getting 50 or 60 bounces with every newsletter you send out? If you think about it, that’s 50 or 60 potential customers. People who, at one time, wanted to hear what you had to say. So why are they bouncing, and is it worth your time to investigate? Probably not. But it’s worth our time.

One of our many areas of expertise deals with database cleansing. To put it simply, we turn the lists you have into the lists you want. At the bottom of every bounce is an explanation, whether it’s a name change, misspelling, deleted account, the list goes on…(pun intended). We get you back in touch with your lost leads, among other things.

Another service we offer is list consolidation and organization. Maybe you like the list titled “emails from people at that networking conference”. Then again, maybe you wish you had some more structure to your database, but you don’t have time to manage all your lists while running your business. Maybe you only have time to glance at your open rate so you know whether or not to give your marketing people a swift kick in the pants.

Your contacts are fluid, and they need to be managed on an ongoing basis. We employ maintenance strategies that keep your lists as full, descriptive, and current as possible. By developing comprehensive profiles for each of your clients, we save you time and maximize the benefits of your e-mail marketing.

How does this service work? Good question. First, our experts will either clean one of your small lists or a portion of your primary list. We will then give you a quote based on how many discrepancies we have to fix. This way, you get an estimate on how long the initial cleansing process will take, as well as what the end results look like.

At Chameleon, we adapt our solutions to fit your individual needs. List cleaning is just one shade of our color spectrum. If you know your lists need to be serviced, look no further. Call us at 603-570-4300 or visit our website, http://chameleonsales.com. We look forward to working with you!